Fayetteville, AR (August 8, 2024) – The Arkansas Razorbacks and Arkansas Edge, the Official NIL Collective of the Arkansas Razorbacks, are thrilled to announce GoatLab Brewery as their Official Craft Brewery partner. This exciting new collaboration will help unite the passion of Razorback fans everywhere with GoatLab's unmatched German-inspired brewing craftsmanship and unique family recipes, providing NWA with a distinct flavor to call its own, while also providing support and development of Arkansas student-athletes.
“We are excited to welcome GoatLab Brewery to the Razorback family,” said Vice Chancellor and Director of Athletics Hunter Yurachek. “With this new partnership, Razorback fans will be able to enjoy the many unique offerings of GoatLab which will also help generate vital NIL support for Razorback student-athletes through Arkansas Edge. Bill and Rhonda Adams are proud Arkansans and longtime Razorback fans. We are grateful for their support and the continued difference they are making in the lives of Razorback student-athletes and within our community.”
"We couldn’t be more excited to team up with the Arkansas Razorbacks and Arkansas Edge,” said Bill Adams, owner of GoatLab. “This partnership is a dream come true for us. As a local Arkansas business rooted in fun family values and German brewing traditions, we’re passionate about delivering exceptional craft beer. Coming from a family of alumni and current students at the University, supporting student-athletes and contributing to their success is a cause we wholeheartedly believe in. We are confident our family’s dedication to the program and our commitment to excellence in brewing will set a new craft beer standard and energize the entire Razorback community.”
To celebrate the partnership, GoatLab is introducing TUSK: a new craft beer formulated specifically to appeal to Razorback fans who like a refreshing, easy-to-drink brew and who want to support local businesses. To demonstrate their commitment to the success of the program, GoatLab has also committed a large portion of proceeds from TUSK beer sales to support NIL opportunities for Arkansas student-athletes through Arkansas Edge. Every can, case, or glass sold will make an impact on NIL. Furthermore, GoatLab will supply spent grain from the brewing process as a special treat for Tusk VI on his farm near Dardanelle for lending his Name, Image and Likeness to the project.
“This innovative partnership highlights a truly exciting synergy between Arkansas Edge, the Arkansas Razorbacks, and local businesses like GoatLab Brewery,” said Kyle May, Executive Director of Arkansas Edge. “It will provide tremendous support to our student-athletes by generating new and continuing NIL opportunities for them, all while strengthening our support of local Arkansas-based businesses and giving Razorback fans a fun way to get involved too. It’s a win-win for everyone, even Tusk VI; and we’re excited to see the response Razorback fans will have knowing every beer sold will help support vitally important parts of our Razorback culture and program.”
TUSK will be available on tap and in carryout packs at GoatLab’s taproom in Lowell starting today. On Friday, August 9th, distribution of this new, refreshing beer will begin to local northwest Arkansas restaurants, retailers, and liquor stores. A statewide rollout is planned over the next few weeks leading up to the kick-off of the Razorback football season and other fall sports, so Arkansas fans will be able to enjoy the craft beer throughout the state. Fans will also be able to purchase TUSK at War Memorial Stadium in Little Rock for the football season opener against UAPB.
To commemorate the launch of TUSK, GoatLab will host a public tasting event on Thursday, August 15th from 5-8 pm at the brewery’s taproom in Lowell. Fans are invited to come and enjoy the new beers on tap, celebrate with other Razorback fans, and purchase carryout packs to take home. Entry to the event is free, but fans should register here to reserve an entry spot. Arkansas Edge members who RSVP prior to August 15th will receive a special members-only benefit at the tasting event.
To sign up for the Arkansas Edge membership club and support NIL for the Razorbacks, fans can go to arkansasedgenil.com/driveforfive. Memberships start at just $25 per month with each level delivering exclusive members-only benefits.
About GoatLab Brewery
GoatLab Brewery, (Greatest Of All Time, Lowell Arkansas Brewery) is located in the center of Northwest Arkansas. A family-owned, veteran-owned, and Razorback-owned, German-inspired craft brewery that provides seasonal brews and woodfired pizza to NWA. The heart of GoatLab revolves around the German word Gemutlichkeit, meaning a communal sense of belonging. GoatLab wouldn't be here without its family: both the family that built the business and the family we've made from the community. We want to be an extension of home and a source of comfort to you whenever you are here. For more information, visit goatlabbrewery.com or check out our sister business www.grovecomedyclub.com.
About Razorback Athletics
The University of Arkansas Department of Intercollegiate Athletics continues to pursue its vision – To Be Our Best – while fulfilling its mission of developing 465+ student-athletes into Razorbacks™ and Champions for Life. As members of the Southeastern Conference (SEC), the Razorbacks™ consistently compete and win in the nation’s best conference while proudly representing the University of Arkansas and the entire state. Arkansas has more than made its mark in the most competitive conference in the nation, winning eight NCAA titles and 36 SEC Championships in the past six years, including 28 conference titles in the past four years alone. Both marks lead all SEC programs and the Razorbacks™ 36 titles are more than six other league programs combined in that same timeframe.
About Arkansas Edge
Arkansas Edge is the official Name, Image, and Likeness (NIL) collective supporting 465-plus student-athletes at the University of Arkansas. Supporters, fans, and alumni who support Arkansas Edge are pledging to maximize opportunities for student-athletes to build their brands and engage with the community. There are various ways to get involved, including corporate partnerships, memberships, and charitable contributions. For more information about NIL partnerships with Razorback student-athletes, visit arkansasedgenil.com or follow @ArkansasEdgeNIL on Facebook, Instagram and Twitter.